{"id":855,"date":"2021-04-25T10:30:00","date_gmt":"2021-04-25T09:30:00","guid":{"rendered":"https:\/\/www.greatbritishpodcasts.com\/?p=855"},"modified":"2021-04-24T21:59:41","modified_gmt":"2021-04-24T20:59:41","slug":"apple-announces-podcast-subscriptions-plus-claudia-winkleman-rosie-jones-chloe-zhao-and-more","status":"publish","type":"post","link":"https:\/\/www.greatbritishpodcasts.com\/picks\/apple-announces-podcast-subscriptions-plus-claudia-winkleman-rosie-jones-chloe-zhao-and-more\/","title":{"rendered":"Apple Announces Podcast Subscriptions plus<\/i> Claudia Winkleman, Rosie Jones, Chlo\u00e9 Zhao and More..."},"content":{"rendered":"\n

Huge podcasting news this week. Apple has announced new subscription options<\/a> for their Podcast app, which would mean that listeners can pay to get \u201cadditional benefits,\u201d such as being able to skip adverts in their favourite shows, or get early or exclusive access to new episodes. <\/p>\n\n\n\n

Any big new feature like this is always likely to cause a bit of unease with podcasters, especially as Apple haven\u2019t really messed that much with the ecosystem they launched 15 years ago. However, what might reassure them is that, instead of partnering only with an exclusive roster of large podcasts (which would mean smaller podcasters could miss out), any podcast can sign up and charge their listeners whatever they want. Apple just takes a 30% cut of any money they make for the first year, before reducing to 15%.<\/p>\n\n\n\n

A bigger question then is whether we\u2019re all willing to pay for podcasts. I think many listeners probably would if they were all behind a paywall, simply because podcasts have always been synonymous with being \u2018free\u2019. But a way in which listeners can support or get closer to the creators they love, whilst still being able to listen if they don\u2019t want to pay, might be a winning combination. There\u2019s also a plus too in having you financially support them through your phone with a couple of taps, rather than having to fill in a form or set up a direct debit.<\/p>\n\n\n\n

We\u2019ll be keeping an eye out on how these plans develop. For more insight and analysis, read audio expert Matt Deegan\u2019s newsletter on Apple\u2019s podcast plans<\/a>. Also, let us know what you think by responding to this email. We\u2019re keen to hear your thoughts.<\/p>\n\n\n\n

GUESTS ON PODCASTS THIS WEEK<\/strong><\/p>\n\n\n\n

If you have heard a great guest on a podcast, please let us know! Fill in <\/strong>this form<\/strong><\/a> and it might get featured in an upcoming newsletter.<\/strong><\/p>\n\n\n\n